The first part of the business flow is the Brand. This brand stands in the form of a fairy tale, that is telling a story about clean, green, safe & fair cities and citizens. To differentiate from other consultancy companies we are building a brand. We are designing unique visual experiences to present smart technology usability in common life with an animated and eye-catching
approach on the explanation of "how future cities" should look. Demonstrating how they should work and what should be the main principles and philosophy based on real existing technology and solutions, without sci-fi.
The Encyclopaedia stands independent from smart technology suppliers. It is comprised of thousands of products developed by suppliers from around the world. We compile them, catalogue them, analyse them, prepare the content for six intellectual groups and finally create a visual story for release to the Encyclopaedia.
We are calling this branding process “Design Story”. It is a story of twelve pictures, like the one you have seen at the top of this page. Each of the 12 pictures are twelve individual segments of industry. Every element of the
drawings has it's own specific purpose. On average, there are about a 160+ technology elements with a marketing story behind them. These stories (drawings) are further processed to about 30 000 graphical elements of the encyclopaedia pages. An inseparable part of the brand is the animated character named - Smarty the Robot. This mascot is a guide through all of the sites and processes. Smarty the robot is a smart young boy, about 12 years old, with a complete knowledge of smart technologies. He knows how to clarify everything, he knows all of the terminology, and he can explain all of this to anyone between the ages 10-99+ years old. He is cute, brisk, energetic, quick... sometimes hysterical, and rarely in a panic. Smarty the Robot
acts on web-pages as an interactive element that plays different roles to help clients pass through from the basics to complex project form compliance.
He will facilitate the communication with the client. Initially he is static, but later will come to live in site animations and video. Lanast Co. will fill the internet and social media networks with Smarty the robot. After about two or three years everybody will know Smarty the Robot and everybody will subconsciously connect him with our brand, our logo and encyclopaedia.
Smarty on MakeMyCitySmart.com - Smarty will be the guide and helper. He will be presented on the site in the form of a figure with text in chat bubbles, similar to comics. Smarty will be presented on this site as a brand advertisement element for Smart City. This will teach our visitors to remember him.
Smarty on SmartCityBuild.com - Smarty is at most at home here. This library of his is a huge encyclopaedia of smart industrial technologies. Smarty will act on every page of this web-site. He will be in all encyclopaedia texts, explaining, guiding, proposing, and maybe offer mystery advertising.
SMARTY on SmartCityAdvisor.com - Smarty is a Business man. He navigates visitors through menus and categories. He offers products and explains what to do and how to do it. He promotes and guides clients through the application forms, he is the connector to chats, calls, e-mails. Smarty is just a super-cool Sales and Marketing guy.